Internationale Lizensierung – Der Input von Steffen Holly (Aupeo!) möchte Transparenz in den Dschungel bringen und schauen wie man besser damit umgehen kann. Das Thema “Licensing” mal auseinander nehmen, und zwar durchaus auch aus der Sicht eines multinational agierenden Services wie Aupeo. Es gibt nicht nur einen Haufen Anekdoten und unglaubliche Geschichten und Fakten, was vor allem an der Struktur dieses Licensings liegt – was aber vor allem von den Artists und Kreativen geändert werden kann.
////////////////////////////////////////////////////////// Freitag 04.11.2011 | Kater Holzig | Galerie | 16:30 - 17:30
// Diskussion [deutsch] //
**Steffen Holly | AUPEO!
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Steffen Holly became an electronic technican before he studied music in Dresden. After his professional music carreer in Berlin he moved to the Rhein-Main-Area. There he worked as an export manager in a record company and later as supervisor for music rights and advertisement with an own publishing and production company. Parallel to this he studied busines administrations. In 2000 Steffen Holly moved back to Berlin and became Director of Audio Products and Technology Licensing at MAGIX AG, being responsible for all audio software product developments and technologies. This included a partnership with Fraunhofer IIS, IDMT and IAIS and he guided the buyout-process ofFraunhofer AudioID. Together with this new MAGIX subsidiary M2Any he lead thedevelopement of several new recommendation ideas together with Fraunhofer IDMT and created the initial concept and name of www.mufin.com . Since 2009 Steffen Holly works as CTO for the Berlin Startup AUPEO! being responsible for technology, product and content which includes further cooperations with Fraunhofer and DFKI as well as global music rights licensing. Part of the product development are also new music promotion and licensing models for artists and rights holders.
